We all fear a blank piece of paper. This is normal. Creating something from scratch – at least something decent – is not only scary, but also quite difficult.
An urgent need for any business that has personal communication with customers is the availability of uniforms for employees. You should not look at this as a protocol, but as a worthy presentation of your brand. A good team uniform creates a sense of belonging in those who wear it. People who look professional feel professional and ultimately act professional. Not to mention that a quality company uniform inspires respect and trust. So, if customers trust you, they will be loyal to your brand.
Let’s consider 2 options for developing business uniforms: quick and long.
The quick option consists of just a few steps. For this you need:
- provide logo layouts to our designer, who will make a sketch
- The long version will take longer, but it’s worth it.
Step 1: Develop a sketch
This is the most interesting part, where you will give free rein to your imagination. First, you should pay attention to the details: buttons, embroidery, printing, the shape of the collar and sleeves, and much more. Then think about accessories. When we think of modern uniforms (including uniforms for waiters and other corporate employees), we often only think of printing on typical t-shirts, however, there are many other elements that can be made part of a uniform. Think, for example, aprons for those who work in a restaurant, caps or jackets for employees who work outdoors, or sweatshirts for those who have to sit in air conditioning for long periods of time.
Step 2: Think through the design
Designing a corporate apparel design for staff is not like designing a dress or suit for a party. The uniform must meet many criteria, for example:
Have pockets for carrying tools
The type of fabric should match the weather
Be comfortable enough to wear throughout the day
Bright colors should stand out from the crowd.
Step 3: Consult with employees
When designing anything from a light bulb to clothing, we must always have the image of the end user in mind. That is why, once a trial uniform for the team has been created, the next step should be to consult with the employees who will wear it. How much does the uniform match the image? Is it comfortable? Ask what they could advise or improve the created form of clothing. The answers may surprise you.
Step 4: Test
Never send a corporate uniform to production without first trying it on. Any serious manufacturer will initially make a limited number of products for your employees to test for themselves.
The last step of the test should be to wash the uniform to see how durable the fabric is.
In the end, all you have to do is get feedback from employees, make notes, make changes and order an improved sample. This process should be repeated until you, as the owner, and the people who work for you, feel that the uniform is perfect.